Born in the heart of Kaffa, the origin of coffee, Gugu Coffee is a family legacy rooted in passion and tradition. Founded by Getachew Taffese and Guzguz Yimam, we began as suppliers for the Ethiopian Commodity Exchange (ECX), specializing in both natural and washed coffee.
The name “Gugu” is inspired by a beloved family nickname, now carried forward by their daughter, Frehiwot Getachew. After studying International Economics and Trade at South China University of Technology, Frehiwot took the helm to bring Gugu Coffee to the global stage, blending Ethiopia’s rich coffee heritage with modern innovation.
At Gugu Coffee, every cup tells a story of family, culture, and the timeless flavors of Kaffa.
Our Mission and Vision
At Gugu Coffee, our mission is clear: to craft the finest quality coffee and deliver unparalleled satisfaction to our customers. Guided by this commitment, we rigorously uphold excellence in every step of our operations, from hand-selecting the ripest cherries to embracing innovative processing techniques.
Our vision is to introduce coffee enthusiasts worldwide to the rich flavors and heritage of Ethiopian coffee. By fostering sustainable practices, investing in our local communities, and building strong partnerships with farmers, we strive to become a global leader in specialty coffee, showcasing the unique terroirs of each region.
Quality Assurance: Our dedication to quality ensures every cup of Gugu Coffee provides a memorable experience. Sustainability: We prioritize eco-friendly practices and empower the local communities integral to our success. Customer Satisfaction: Our customers are at the heart of everything we do, inspiring us to exceed expectations through exceptional coffee and service.
After studying International Economics and Trade at South China University of Technology, I launched Gugu Coffee to showcase Ethiopia’s rich coffee heritage globally. By blending tradition with modern innovation, Gugu Coffee represents our culture and the dedication of our farmers. Together, we can elevate Ethiopian coffee and share its unique flavors with the world.